Are you in the market for a new car? Do you feel like most car dealerships are only interested in making sales and don’t seem to care about what you really need or want? That is a complaint we often hear when customers are talking about many car dealerships. But at Roy Nichols Motors, we take a different approach.
We believe that you deserve a caring friend in the car business, Carey Miller at Roy Nichols Motors has built his reputation on this. Someone who takes the time to get to know you on a personal level. When your car dealer understands you, they are more likely to find the kind of vehicle you really need. They don’t base their recommendations on what happens to be the highest price vehicle or the vehicle that they can’t seem to move off the lot. Because when you have a caring friend in the car business like Roy Nichols Motors, we know it’s not about us.
How Having the Right Dealer Makes the Difference
When you have the right car dealer who truly cares about your needs, you can tell. They ask questions about you and you get the idea that they really want to know you. This makes you feel important and you know that it is genuine. It’s nice to know that you can find a dealer who cares about your needs.
When you have a car dealer who cares, you truly have a caring friend in the car business. They get to know your preferences and the things that matter most to you. And this can lead to a better outcome for both of you!
Consider the following two scenarios and see if you can see the difference.
Scenario I (It’s All About the Sale)
You drive up to a car dealership and immediately five car salesmen emerge to approach you like a pack of hungry wolves. They seem to be literally fighting over your attention and salivating at the mouth. They all have their notebooks and sales manuals out and they start spouting out what kind of numbers they can run to get you the best deal. Oh, and did I mention that they want you to buy the highest priced vehicle on the lot.
You step back a minute to get a breath from the onslaught, waiting for the moment when one of them will ask you what you are looking for. But that moment never comes. Instead, they tell you what a great deal the car on the front row is. When you ask them how long the car has been on their lot, they say “for over a year.” Then it all becomes clear. They don’t care about you or what you want. They just want to move seemingly immovable inventory!
The other car sales people motion to a few other cars which gives you some hope but then you realize they are steering you toward their highest priced vehicles only! Enough of this!
Scenario II (It’s All About the Customer)
In this scenario, you have a different experience. You drive up in a similar manner to the second car dealership and start walking out to the lot when you are approached by a friendly (but calm) sales person. They ask your name, shake your hand, and even offer you a soda! While you wait for them to make a huge sales pitch about the highest price car, you are relieved to find that the sales person is silent. They are letting you look around yourself. You feel so comfortable with this innovative approach, that you decide to ask a question.
With great delight and surprise, the car dealer answers your question in a way that seems honest and transparent. What a refreshing change from the other dealership! The salesperson starts talking to you about your job, your lifestyle, your family, and your car needs.
You ask more questions and then you ask for their recommendation based on your needs. The car dealer recommends a nice Chevy Equinox. And what do you know? It isn’t even the most expensive car on the lot! It’s a car that you could love. In fact, it’s perfect.
Everyone is Different
When it comes to purchasing a car, everyone is different. We all purchase a vehicle for different reasons. Maybe it’s a new family vehicle you need. Perhaps we’re in the market for a new Chevy Silverado or Colorado Truck. Perhaps a beautiful Chevy Malibu is on your “wish list.” There are many reasons that people look for a vehicle and we know that those reasons can be as diverse as the individual who is shopping for the car. Whatever the case, talk to your dealer at Roy Nichols Motors and we’ll be glad to help!
You’ve Got a Friend
As James Taylor once said, “you’ve got a friend.” At Roy Nichols Motors, we take the approach that everyone deserves a caring friend in the car business who truly cares about your needs. You don’t want fancy sales pitches. You don’t want fancy talk. And you don’t want to buy the highest price car on the lot (unless it is truly the one you want). You just wanted someone like Carey Miller to listen to you.
That’s what we do. We have a full lot of beautiful vehicles to choose from where you’ll find at least one to meet your needs. At Chevrolet we have redesigned 40% of our models that are on the lot right now and many of them have unique features that you have to see to believe. But don’t take our word for it. Come into Roy Nichols Motors and see for yourself.
Be sure to add us on Facebook and Twitter and follow us to see what deals we offer and come back often to see what we can do for you. We’re your caring friend in the car business. We know that if we listen to our customers, everyone will win.